Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 17, 2019
arrowPress Releases








If you enjoy reading this site, you might also want to check out these UBM Tech sites:


'Virality, Discovery, Persistence' The Foundation For Social Games

'Virality, Discovery, Persistence' The Foundation For Social Games

December 8, 2009 | By Staff

December 8, 2009 | By Staff
Comments
    Post A Comment
More: Console/PC



A new Gamasutra feature identifies and examines three key components that act as the foundation of successful social games: a persistent society, consistent sense of discovery, and virality.

"Beyond just allowing players to leave messages and compare scores, the goal of a social game should be to build a society," explained game designer Tony Ventrice. He says that game makers should promote cooperation amongst players in order to establish such a persistent society. "To achieve this, interdependence needs to exist; a true virtual society will only arise from a game environment where players can't fully succeed without the help of others."

Ventrice also said that one of the fundamental traits of a successful social game is a consistent sense of discovery -- whether that sense comes from acquiring and collecting items Pet Society, or creating user-generated content in games like (fluff)Friends. "Players should feel as if they are evolving both their in-game persona as well as influencing the game world around them," said Ventrice.

And one of the features that gets perhaps the most attention in the social gaming space is the virality of a game, the third component that Ventrice identifies and breaks down.

"This facet of social game design is made possible by the widespread adoption of online social networks like Facebook. Social networks provide a pre-existing web of low-barrier-of-entry connections," wrote Ventrice.

He added, "Games that tap into the trust and familiarity existing between friends have the opportunity to spread effortlessly on an exponential scale. Once a game finds a new user, however, if it is going to continue spreading, it needs to retain and convert that user into a new evangelist."

For a more in-depth look at the different facets of these three key features that make up the foundation of successful social games, read the full Gamasutra feature, available now.


Related Jobs

Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[06.16.19]

QA Manager
Insomniac Games
Insomniac Games — Burbank, California, United States
[06.14.19]

User Experience Researcher
Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan
[06.13.19]

Experienced Game Developer
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[06.13.19]

Lighting Artist









Loading Comments

loader image