Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
January 22, 2018
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Netflix Streaming Comes To Wii

Netflix Streaming Comes To Wii

January 13, 2010 | By Leigh Alexander

January 13, 2010 | By Leigh Alexander
More: Console/PC

Netflix has completed its console trifecta, as the video rental company's "Watch Instantly" streaming service is set to hit Nintendo's Wii console this March.

Netflix's 11.1 million U.S. subscribers can sign up on Wii without any extra cost, provided they already pay for a subscription plan at $9 or above. As with the PlayStation 3's Netflix streaming, however, the service does require a special disc inside the system.

"We believe that the intermediate step requiring a disc for the Wii and PS3 was taken in order to comply with Microsoft’s Xbox 360 exclusive arrangement with Netflix," points out Wedbush's Michael Pachter. "The current deal was announced in July 2008 and implemented in November 2008, with no terms made public."

Nintendo of America president Reggie Fils-Aime said the Netflix deal "is a continuation of an effort to bring more and more entertainment to consumers who interact with the Wii," according to the New York Times.

Adds Netflix CEO Reed Hastings: "Our growth in the last two years has been propelled in large part by our investments in streaming content and in the streaming platform."

This latest partnership will bring Netflix to Wii's approximately 26 million U.S. userbase; "When the Wii application ships, it’s going to really open up a large additional opportunity," says Hastings.

Related Jobs

Giant Enemy Crab
Giant Enemy Crab — Seattle, Washington, United States

Gameplay Engineer
Insomniac Games
Insomniac Games — Burbank, California, United States

Technical Art Director
Telltale Games
Telltale Games — San Rafael, California, United States

Senior Tools Engineer
Visual Concepts
Visual Concepts — Agoura Hills, California, United States

Senior UI Artist

Loading Comments

loader image