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"By deliberately not participating in the ‘culture of sales’, at least for a while, you risk losing out on revenue and visibility that those sales could have generated. To offset that risk you could draw attention to your ‘no sale’ promise and present is as something that warrants attention in its own right."
- from the No Sale Promise website
A pair of independent developers, Tomasz Kaye and Richard Boeser, have launched a website called "No Sale Promise" that allows developers to generate a time-stamped badge for use in promotional materials that promises that their game will not go on sale for a specified period of time.
The devs were inspired by Jason Rohrer's thoughts on sales, as encapsulated in his blog post: Why rampant sales are bad for players.
"To put it bluntly: sales screw your fans," Rohrer wrote.
He isn't the only dev who's spoken out against rapid discounts, of course. In this detailed blog post on indie game pricing, Dan Adelman picks apart the issue, and also explains why he and developer Thomas Happ decided it would be at least six months past launch before popular metroidvania Axiom Verge could be marked down.
Developers interested in badging their games should head over to the No Sale Promise site to generate their badge.