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Want to know how mobile games stack up? Nielsen has launched a new service

Want to know how mobile games stack up? Nielsen has launched a new service

May 3, 2016 | By Christian Nutt

The mobile market is incredibly competitive -- and getting a leg up on the competiton isn't easy. A new service from market research firm Nielsen is designed to change that. 

Nielsen's new Mobile Game Tracking reports poll a captive audience of 1,200 mobile game players each week to find out how games are doing -- more than just their download numbers, it offers insights into whether players know and care about games, and how that changes over time.

The company has shared a little of that data in a new blog post, which charts the progress of Clash Royale, Blossom Blast Saga, and Fallout Shelter in finding their audiences.

You can see the (simple) Fallout Shelter slide the company shared below. The company promises a lot more data from its paid service, which tracks a wide variety of benchmarks across more than 200 different games, and aims to answer questions about player interest in a game, whether they like it, and whether they'd recommend it to friends, among other data points.

The goal is to turn player behavior -- even outside the game -- into a trackable metric across the mobile game space, and deliver that through a web-based analytics platform. 

You can find out more at the company's website.

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