Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 25, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Take-Two chief sees 'no market' for room-scale VR right now

Take-Two chief sees 'no market' for room-scale VR right now

June 1, 2016 | By Alex Wawro

"There is no market for a $2,000 entertainment device that requires you to dedicate a room to the activity."

- Take-Two CEO Strauss Zelnick.

This is the year virtual reality headsets hit store shelves in a big way, but Take-Two chief Strauss Zelnick is less than bullish on VR's mainstream appeal -- at least, for the moment.

Speaking today in New York at the 44th annual Cowen and Company Tech, Media & Telecom conference, Zelnick told an audience of investors and financial analysts that VR is just "way too expensive right now."

"I don't know what people could be thinking," Zelnick said, according to GameSpot. "Maybe some of the people in this room have a room to dedicate to an entertainment activity, but back here in the real world? That's not what we have in America."

He went on to suggest that the lion's share of Americans can't accommodate a dedicated room-scale VR setup and can't afford to spend more than "like $300" on an entertainment device, which would put them outside the market for VR headsets like the $600 Oculus Rift or $800 HTC Vive.

"I'm not unexcited [about VR], I'm just saying it remains to be seen," added Zelnick. "There are impediments."

While Zelnick seems to have positioned himself as going against the grain of popular VR opinion, his comments are actually well in line with many VR market watchers -- including analysts who have pegged 2016 as a "proof of concept year" for VR and Oculus VR founder Palmer Luckey, who warned Gamasutra earlier this year that developers should be "realistic" about VR right now.

"Developers should be realistic," Palmer told Gamasutra in March. "Don't believe the most optimistic things the analysts say. Especially when those analysts don't actually know anything about VR."

Related Jobs

Insomniac Games
Insomniac Games — Burbank, California, United States

Director, Art Management
Pixar Animation Studios
Pixar Animation Studios — Emeryville, California, United States

Animation Tools Software Engineer
Disbelief — Chicago, Illinois, United States

Senior Programmer, Chicago
Disbelief — Chicago, Illinois, United States

Junior Programmer, Chicago

Loading Comments

loader image