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GDC Europe: See how  Smite  dev Hi-Rez won by going all in on eSports and video

GDC Europe: See how Smite dev Hi-Rez won by going all in on eSports and video

July 18, 2016 | By Staff

With the big GDC Europe 2016 August conference in Germany just around the corner, organizers want you to know that show attendees will have a chance to catch a great talk from Hi-Rez Studios exec Todd Harris about how the studio succeeded when it went all in on eSports with its popular MOBA Smite.

Harris is chief operating officer at Hi-Rez, and in his talk "Smite & HiRezTV: Going All in on Video and eSports for Community Growth and Retention" he'll explain how the company used video content marketing and eSports to help grow Smite to over 20 million players.

Video marketing required only a small budget to get started but has since scaled to large event broadcasts with multi-million dollar budgets, according to Harris. To wit, attendees of his talk will walk away with a better understanding of video content marketing and how it shapes a game as an eSport.

Furthermore, they'll gain insights on the importance of using video to market their own games or identifying publishing partners who use video to grow and retain community. Don't miss it!

Also, all of the announced talks are now available in the online GDC Europe 2016 Session Scheduler, where you can begin to build your conference week and later export it to the up-to-the-minute GDC Mobile App!

Plus, early birds can still register for GDC Europe 2016 by July 20th to save up to 200 euros on an All Access Pass. The conference itself will take place August 15th and 16th at the Cologne Congress-Centrum Ost venue in Cologne, Germany.

GDC Europe 2016 will also continue to offer business and matchmaking opportunities to all attendees with a developer-focused Expo Floor area and networking events throughout the show. For more information, please visit the GDC Europe website.

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