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 Pokemon Go  is popular but polarizing, according to Nielsen data

Pokemon Go is popular but polarizing, according to Nielsen data

July 21, 2016 | By Alex Wawro




Market research firm Nielsen claims Niantic and The Pokemon Company's augmented-reality game Pokemon Go has quickly become the most interesting and well-liked mobile game in the U.S., even as it registers higher-than-average rejection rates.

Those claims are made based on data culled from Nielsen's relatively new Mobile Game Tracking tool, which polls 1,200 U.S. mobile game players on a weekly basis, and they offer an interesting bit of additional insight into how people feel about a game that has quickly become something of a phenomenon

Plus, game developers may appreciate Nielsen's findings on what, exactly, players seem to appreciate about Pokemon Go: the graphics, social features, and the (somewhat nebulous) "value offered." Those are the design elements that earned higher than average praise from the players Nielsen surveyed, 62 percent of which rated the game highly after playing it in the first week of release.

Nielsen reports that the game also has a higher-than-average rejection rates, as 22 percent of those surveyed who were aware of the game indicated they had no plans to download it. However, the term "rejection" here is rather harsh, since presumably someone could be aware of Pokemon Go thanks to its remarkably broad impact on pop culture and still have no interest in actually playing it.

Nevertheless, the game now holds the #1 spot on Nielsen's charts of "Top 10 Most Liked Games" and "Top 10 Games To Download Next," surpassing longtime chart champs like King's Candy Crush Saga and Zynga's Words With Friends. You can check out those charts for yourself over on Nielsen's website, where they're updated on a weekly basis.



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