Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
December 9, 2021
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Miyamoto: Games Weren't 'Fun Enough' To Grow Industry Sales In '09

Miyamoto: Games Weren't 'Fun Enough' To Grow Industry Sales In '09

March 25, 2010 | By Kris Graft

March 25, 2010 | By Kris Graft
More: Console/PC

The Nintendo Wii may be the worldwide market leader in the console space, but overall sales for the Kyoto, Japan-based company were down in 2009 versus 2008. And so were the overall industry's.

Why so? After all, Nintendo figurehead Shigeru Miyamoto explained in an interview with the Economist that "any entertainment products are less susceptible to changes in the economy." But many believe that the rough global economy had an effect on the game console market.

However, the creator of Mario and Zelda also revealed that he believes the games industry itself may have been at fault. "The fact that in 2009 we were not able to sell more than we did in 2008 was simply that in comparison, we were not able to produce fun-enough products," he said. "There are always ups and downs in this business."

Nintendo itself had a strong release list in 2009. The company released top-selling games on the Wii and DS including Wii Sports Resort, Wii Fit Plus, Legend of Zelda: Spirit Tracks, New Super Mario Bros. Wii and, in Japan, Pokemon HeartGold/SoulSilver and Tomodachi Collection, which are chart-toppers. The company also released the new DSi hardware.

In comparison, Nintendo's 2008 lineup was as or more robust for Nintendo -- for example, that year saw the release of Mario Kart Wii and Super Smash Bros. Brawl.

However, industry video game sales were down last year. Nintendo's own sales for its first nine months of its current fiscal year were down 23 percent year-on-year to $13.1 billion through December 2009. Profits were down 9.4 percent to $2.1 billion. In fact, earlier in 2009, Nintendo president Satoru Iwata warned that Wii sales in Japan were "unhealthy." The company was having a difficult time matching the enthusiasm the Wii garnered in the year prior.

But Miyamoto offered a simple solution to future shortfalls: "As long as we create unique and unprecedented experiences with video games, there should be nothing to worry about," he said.

Related Jobs

Remedy Entertainment
Remedy Entertainment — Espoo, Finland

Development Manager (Vanguard)
Gameloft Australia Pty Ltd
Gameloft Australia Pty Ltd — Brisbane , Queensland, Australia

Gameplay Programmer
Gameloft Australia Pty Ltd
Gameloft Australia Pty Ltd — Brisbane , Queensland, Australia

Senior Producer
Deep Silver Volition
Deep Silver Volition — Champaign, IL or Remote, Illinois, United States

Multiplayer Programmer

Loading Comments

loader image