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Ubisoft's Wii-Exclusive  Just Dance  Sells 2 Million

Ubisoft's Wii-Exclusive Just Dance Sells 2 Million

March 31, 2010 | By Kris Graft

March 31, 2010 | By Kris Graft
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Ubisoft's Wii-exclusive music and dancing game Just Dance has sold through over 2 million units to consumers worldwide, the publisher said Wednesday.

By reaching the milestone, Ubisoft said the game is now "the fastest-selling new intellectual property from a third-party publisher on Wii." Just Dance launched in mid-November last year and sells in the U.S. for $39.99.

The game uses licensed music to which Wii players follow on-screen dance moves using the motion-sensing Wii Remote. Just Dance, developed by Ubisoft Paris, allows up to four players to play at the same time.

Since its release the game consistently places in the UK's weekly top 10 unit sales charts and previously held the top spot for several weeks. Although launched in mid-November in the U.S., the game didn't make NPD's monthly top 10 list until January 2010 when it sold 192,000 units. The game sold even more in February, NPD reported, with 275,000 units sold. Ubisoft said the game is "on track to maintain its sales momentum for the month of March 2010."

According to U.S. retail data provided to Gamasutra by NPD Group, Just Dance is the eighth best-selling SKU so far in 2010 across all platforms. It's the fourth best-selling SKU on the Wii so far in 2010.

"The consumer response to Just Dance has been overwhelming," said Tony Key, senior VP of sales and marketing at Ubisoft, U.S. "With Just Dance's success we've seen a renewal of the music video game genre, as this is truly a game that is accessible and enjoyable for everyone."


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