Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 26, 2017
arrowPress Releases






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Over 140,000 Users Queue For  WoW 's Virtual Items

Over 140,000 Users Queue For WoW's Virtual Items

April 16, 2010 | By Eric Caoili

April 16, 2010 | By Eric Caoili
Comments
    44 comments
More:



As many as 140,000 World of Warcraft players have queued to purchase the subscription-based MMORPG's recently introduced virtual items: a $25 Celestial Steed mount and a $10 Lil' XT pet (priced at 20 and 10, respectively, for Europe).

Added to the online Blizzard Store yesterday, the digital goods immediately attracted a high volume of orders, so much so that the shop began placing interested buyers in an automated queue to allow "controlled batches of visitors to finalize their purchases on a first-come, first-served basis."

Within six hours after Blizzard added the items to its store, the number of gamers queuing to buy one of the virtual animals jumped up to 80,000, according to a report from unofficial fansite Wow.com. That number reached more than 140,000 several hours later, and users waited an estimated seven hours to complete their purchase.

Despite the rise of microtransaction-based, free-to-play MMOs (e.g. Dungeon Fighter Online, Dungeons & Dragons Online), Blizzard has given no indication of plans to do away with its paid subscription model -- understandable considering the publisher has over 11.5 million subscribers worldwide (U.S. gamers pay around $13.95 to play WoW each month).

Blizzard, however, began experimenting with purchasable virtual animals last November by selling two in-game pets priced at $10. The strategy seems enormously profitable -- if all 140,000 of those queued users (not counting players who completed their transactions) purchased the $25 Celestial Steed, Blizzard would have made some $3.5 million after just a day.

And if none of those World of Warcraft members bought the Celestial Steed and purchased pets instead, the company would have still brought in at least $1.4 million.


Related Jobs

Game Circus
Game Circus — Addison, Texas, United States
[09.26.17]

Backend Web API Engineer
Insomniac Games
Insomniac Games — Burbank, California, United States
[09.25.17]

User Experience Researcher
Insomniac Games
Insomniac Games — Burbank, California, United States
[09.25.17]

FX Artist
Deck Nine Games
Deck Nine Games — Westminster, Colorado, United States
[09.25.17]

Mobile Programmer









Loading Comments

loader image