Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 27, 2021
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Analyst:  StarCraft II  To Sell 5 Million In First Year

Analyst: StarCraft II To Sell 5 Million In First Year

May 4, 2010 | By Leigh Alexander




Blizzard announced StarCraft II: Wings of Liberty's July 27 launch date yesterday, putting an end to some timing uncertainty that had weighed on publisher Activision's shares. And when the game hits, says Cowen group analyst Doug Creutz, it could sell about 5 million units globally in its first year.

"The original StarCraft has sold roughly 10 million units worldwide since its launch 10 years ago," Creutz. points out. "We believe the Chinese online launch with distribution partner NetEase will most likely be in 2011."

The initial launch includes major retail territories simultaneously, like North America, Europe, and South Korea -- the latter plays home to some of the game's fervent fans, many of whom still participate in competitive StarCraft e-sports a decade later.

Set after the events of StarCraft: Brood War, StarCraft II: Wings of Liberty features a 29-mission solo campaign, new and updated units, new characters, and more.

It also features online play through a new version of Blizzard's gaming service Battle.net with new features like voice communication, cloud-file storage, leagues and ladders, achievements, stat-tracking, and more.

The company plans to release two expansion packs, Heart of the Swarm and Legacy of the Void, which will focus on the franchise's Zerg and Protoss races respectively. Wings of Liberty follows the series's Terran race, specifically the exploits of "marshal-turned-rebel-leader Jim Raynor".


Related Jobs

XSEED Games
XSEED Games — Torrance, California, United States
[10.26.21]

Head of Marketing
4A Games
4A Games — Sliema, Malta
[10.26.21]

Lead Game Systems Designer New IP (Malta)
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[10.25.21]

Senior Concept Artist
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[10.25.21]

Sound Designer









Loading Comments

loader image