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Nintendo's Fils-Aime: Apple's Success Has 'No Impact' On Nintendo DS

Nintendo's Fils-Aime: Apple's Success Has 'No Impact' On Nintendo DS

May 4, 2010 | By Christian Nutt

May 4, 2010 | By Christian Nutt
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In an interview with CNBC, the Nintendo of America president and COO says that the soon to be supplanted Nintendo DS will see some of its best-ever sales in 2010 despite iPhone and iPad.

Fils-Aime spoke about the company's new Wii bundle, which sees the company adding Wii Sports Resort and the Wii MotionPlus to the system alongside Wii Sports, as well as releasing a black version of the console in the U.S. He also touched on the Wii's earlier-reported Netflix user milestone of nearly 1 million.

After Fils-Aime pointed out that the Wii has sold 5 million Wii consoles in the past four months, which he said is "equal to the entire amount that our competitors have sold over the previous 12 months," he was asked about whether Apple's successful devices, which support thousands of games, have cut into Nintendo's DS market.

In fact, he says, the aging system -- released in 2004, a successor is set to debut next month -- is presently doing the best it has ever done in the market.

"We have not seen any impact on our DS business. In the first three months [of this year] we've set two new sales records for the Nintendo DS. We think that through April that well have the best four month time period to kick off a new calendar year that weve ever had with the device. So certainly were seeing momentum, [Apple is] seeing momentum. I think two products can succeed at the same time."

Fils-Aime was not asked about and did not discuss software sales for the platform, nor did he mention much about the company's upcoming 3DS portable system, which is set to be formally unveiled next month at E3 in Los Angeles -- except that he expects consumers will want to buy it.


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