Environmental activist group Greenpeace has flunked Nintendo on the company's environmental friendliness for the 10th straight time in the "Guide to Greener Electronics" report
In the report's 15th edition for the month of May 2010, Nintendo scored a dismal 1.8 on Greenpeace's 10-point scale for environmental friendliness. Nintendo, which scored a 1.4
on the list in January this year, was last on a list of 18 electronics companies.
The group said that Nintendo has made strides in reducing its use of harmful chemicals in its Wii and DS game consoles, but the group claimed emissions rose for the second year running.
Nintendo has come in last place on the chart ever since Greenpeace added the company to the rankings in November 2007, when the game maker debuted with a zero out of 10. There have been 15 editions of the Guide to Greener Electronics since it first released in August 2006.
In January when Greenpeace released the last electronics report, Nintendo disputed the results, saying, "We consider the environmental impact of our products over their entire life cycle, from planning to disposal." The company also argued that the Wii is the most energy efficient game console of the current generation.
Xbox maker Microsoft rose from 16th place to 17th with a score that rose to 3.3 from 2.4, while PlayStation house Sony moved up to sixth from seventh with a score that fell to 4.9 from 5.1. The leading company was mobile phone firm Nokia, which held its first place spot with a score of 7.5.
Greenpeace said that it ranks the companies based on publicly available information and practice.