Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 15, 2021
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

ESA: 67% Of American Households Playing Games

ESA: 67% Of American Households Playing Games

June 17, 2010 | By Eric Caoili

June 17, 2010 | By Eric Caoili
More: Console/PC

Some 67 percent of American households are playing video games, according to a new survey from Ipsos MediaCT and video game trade body Entertainment Software Association (ESA).

As part of its annual Essential Facts About the Computer and Video Game Industry report, the ESA also reports that American gamers are "more social than ever", with 62 percent of them playing with oers in person for at least one hour a week. 48 percent of parents play video games with the children at least once a week, too.

The ESA claims that game console-owning parents with children aged under 18 are present whenever their kids purchase/rent a game 93 percent of the time, and that their children receive parental permission before purchasing/renting a game 86 percent of the time.

Those same parents say they always or sometimes monitor the games their kids play 97 percent of the time. That close attention could be affected by the idea that games are a positive part of their children's lives, a belief 64 percent of responding parents adhere to.

The report also shares other findings like the average age of game players (34 years old), the average age of game buyers (40 years old), the percentage of female game players (40 percent), and the percentage of all games sold that are rated "E for Everyone" by the ESRB (48 percent).

"Computer and video games are now available to consumers on every screen from smart phones to computers to flat screen televisions," says ESA president and CEO Michael D. Gallagher. "This enables millions of Americans enjoy the immersive storytelling, incredible graphics, and compelling plot lines."

He adds, "These works of art are a fun and engaging way to bring people together, especially families who are playing video games together now more than ever."

Related Jobs

Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan

Experienced Game Developer
Genvid Technologies
Genvid Technologies — Los Angeles, California, United States

IT Manager
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States

Senior Animator
Hinterland Studio Inc.
Hinterland Studio Inc. — Vancouver/Victoria, British Columbia, Canada

Art Director

Loading Comments

loader image