Sony announced that its PlayStation Move motion control system will launch in North America on September 19th, in Europe on September 15th, and Japan on October 21st.
If PS3 owners already own a PlayStation Eye, the camera accessory that tracks the movements of the PS Move controllers, they can purchase the wand controller by itself for $49.99 and the navigation controller for $29.99.
If they don't own a PlayStation Eye, they can buy a bundle that includes the camera accessory, the wand and navigation controllers, a copy of sports collection game Sports Champions for $99.99.
And if consumers are starting from scratch, they will be able to buy a hardware bundle with a 120 GB PS3 system, the controllers, the camera accessory, and a copy of Sports Champions for $399.99.
SCEA plans to have around 15 to 20 titles that support PS Move available on the motion control setup's launch, and a total of 40 PS Move-supporting releases by the holiday season. Some PS Move-supporting titles currently under development include Killzone 3, NBA 2K11, Time Crisis, Echocrome II, SingStar Dance, EyePet, and more.
At the company's E3 press conference, SCEA president and CEO Jack Tretton promised that PS Move will bring a "major shift to motion games". He acknowledged that rival platforms Xbox 360 and Wii have their own motion control systems but commented, "The difference comes down to one word: realism."
He then introduced SCEA marketing SVP Peter Dille, who made a point to emphasize the PS Move's combination of a camera with a controller, which he said gave it an advantage over the Xbox 360's Kinect camera-only motion control system. Dille argued that to provide a realistic experience, buttons on a controller are "critical to precision."
The marketing exec then noted that some 40 developers and publishers are working on PS Move products before bringing in The Workshop's Christian Busic to demonstrate an exclusive PS Move title: Sorcery. The 3D action game featured a young magician with a wand that users could direct and move to cast different spells.
EA Sports's Andrew Wilson then took the stage to demonstrate Tiger Woods PGA Tour 11's 1-to-1 controls with the wand. The already released title will add support for PlayStation Move with an forthcoming update -- as will Toy Story 3, Heavy Rain, and Resident Evil Gold Edition.
Sony also debuted a new game called Heroes On The Move, a 3D action game featuring a collection of six characters from various PlayStation franchises: Ratchet, Clank, Jak, Daxter, Bentley, and Sly -- all of which use their trademark weapons and equipment, controlled with the PS Move wand and navigation accessories.
Finally, the platform holder announced a partnership with the Coca-Cola Company to highlight the PS Move and PlayStation 3 in around 130 million packages of Coke, Diet Coke, Coke Zero, and Sprite. Consumers who buy the branded drinks will be able to win games like EA Active, NBA 2K11, and Tron Evolution.