Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 27, 2021
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Microsoft Partners with Burger King for Kinect Holiday Promotion

Microsoft Partners with Burger King for Kinect Holiday Promotion

June 18, 2010 | By Danny Cowan

June 18, 2010 | By Danny Cowan
Comments
    Post A Comment
More: Console/PC



Fast food restaurant chain Burger King revealed that it is currently working with Microsoft in a joint launch promotion for the Kinect motion-sensing accessory debuting in November.

Microsoft and Burger King previously partnered for a series of Burger King-branded video games for the Xbox and Xbox 360. The 2006 promotion saw the release of three titles -- Sneak King, PocketBike Racer, and Big Bumpin' -- all of which were available to Burger King customers as an additional purchase with any of the restaurant's value meals.

"Our first endeavor with Xbox 360 took the gaming world by storm, so we couldn't pass up the chance to come together on another cutting-edge program," said Mike Kappitt, chief marketing officer of Burger King Corporation.

"During this year's promotion, our guests can look forward to an even greater adventure that will stimulate the imaginations of gamers and entertainment-lovers of all shapes and sizes."

No specific details have been revealed regarding the upcoming promotion. It's currently unknown whether Microsoft plans to release Kinect-compatible games starring Burger King's mascot characters or if the Kinect peripheral will be installed as an entertainment device at Burger King locations.


Related Jobs

XSEED Games
XSEED Games — Torrance, California, United States
[10.26.21]

Head of Marketing
4A Games
4A Games — Sliema, Malta
[10.26.21]

Lead Game Systems Designer New IP (Malta)
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[10.25.21]

Senior Concept Artist
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[10.25.21]

Sound Designer









Loading Comments

loader image