Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 16, 2019
arrowPress Releases








If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Why games are critical to Tencent's Disney-esque ambitions

Why games are critical to Tencent's Disney-esque ambitions

January 27, 2017 | By Alex Wawro




"We can take the content of games or literature and recompose them into movies and TV series, and that helps us inject fresh blood in the movie industry."

- Tencent COO Mark Ren, speaking at Chinajoy in 2015.

A few years back, Chinese firm Tencent was best known as the name behind the mobile game powerhouse WeChat, a cross-platform mobile messaging platform.

Fast forward to now, and many devs know Tencent best as the company behind League of Legends studio Riot Games, Unreal Engine developer Epic Games and, most recentlyClash of Clans/Clash Royale (pictured) operator Supercell.

Given the company's expanding influence of the game industry, developers may appreciate this Backchannel analysis of how Tencent is trying to build a Disney-esque media empire upon a foundation of games, rather than animated films.

"Like Disney, Tencent continues to gobble up valuable IP," writes Jonathan Pan, who currently serves as an eSports advisor to Turner Broadcasting System and has previously worked for Riot Games. "The company announced $20.8 billion of acquisitions and investments in 2016 alone, according to data compiled by Bloomberg. Tencent is just starting to test out what it can do with all this content."

He goes on to point to Supercell's experiments with animated shorts, Riot's advances into character-centric League shorts and merchandising, and (Tencent-backed) Activision Blizzard's Warcraft film as evidence that the Chinese media giant is looking to tap into its video game businesses to fuel its publishing and movie-making ambitions.

Keeping in mind that Pan used to work for Tencent-owned Riot, his thoughts on the company's business plan can be read in full over on Backchannel.



Related Jobs

Gear Inc.
Gear Inc. — Hanoi, Vietnam
[06.15.19]

Technical Director
Legends of Learning
Legends of Learning — Washington, DC, District of Columbia, United States
[06.14.19]

Senior Unity Engineer - $140k - Remote OK
Insomniac Games
Insomniac Games — Burbank, California, United States
[06.14.19]

Director, Art Management
Wargaming.net
Wargaming.net — Chicago, Illinois, United States
[06.14.19]

Server Engineer









Loading Comments

loader image