Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 21, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Lots of Best Buys are losing their Oculus demo stations due to low demand

Lots of Best Buys are losing their Oculus demo stations due to low demand

February 8, 2017 | By Alex Wawro

February 8, 2017 | By Alex Wawro
More: VR, Business/Marketing

Next month marks the one-year anniversary of the Oculus Rift's commercial debut, and now Business Insider reports diminishing demand for the hardware at retail stores is driving Facebook to shut down 40 percent of its demo stations in Best Buy stores.

This is notable for two reasons: first, many VR game makers believe it's impossible (or at least very hard) for people to understand the appeal of VR without trying it, and retail demo stations are an easy way to do so.

Second, when Oculus announced last May that it was putting Rift demo stations in Best Buys throughout the country, some Rift supporters publicly complained that it was a poor allocation of resources at a time when the company was having a hard time fulfilling preorders.

But with the holiday season come and gone, it appears that many of these retail kiosks aren't being used (BI reports that some contractors operating the demo units would go "days without giving a single demonstration") and so roughly 200 of the 500 in Best Buys around the country will be closed.

"We’re making some seasonal changes and prioritizing demos at hundreds of Best Buy locations in larger markets," an Oculus representative told BI. "We still believe the best way to learn about VR is through a live demo. We’re going to find opportunities to do regular events and pop ups in retail locations and local communities throughout the year.”

Related Jobs

Insomniac Games
Insomniac Games — Burbank, California, United States

Lead Environment Artist
HB Studios
HB Studios — Lunenburg/Halifax, Nova Scotia, Canada

Experienced Software Engineer
University of Exeter
University of Exeter — Exeter, England, United Kingdom

Serious Games Developer
innogames — Hamburg, Germany

PHP Developer - Tribal Wars

Loading Comments

loader image