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DS Sales More Than Double In Japan After Price Cut

DS Sales More Than Double In Japan After Price Cut

June 25, 2010 | By Kris Graft

June 25, 2010 | By Kris Graft
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Total weekly sales of Nintendo's line of handheld DS gaming hardware more than doubled in Japan following a price cut in the region, Media Create revealed Friday.

For the week ended June 20, total sales of the DS line -- which includes the DSi XL, DSi and DS Lite -- were 53,523 units, up from 24,535 units the week prior. Nintendo cut the prices of the DSi and DSi XL on June 19.

Individually, the large-screened DSi XL sold 30,183, up from 11,138; DSi sold 18,214, up from 10,172; and the DS Lite sold 5,126, up from 3,225.

This month, Nintendo said it would cut the price of the DSi and DSi XL in Japan. The DSi dropped to •15,000 ($164) from •18,900 ($207), and the DSi XL dropped to •18,000 ($175) from •20,000 ($197).

Sales of all other hardware remained relatively steady, with Sony's PSP line coming in second place for the week with 21,766 units sold -- only 837 units of which were from the PSP Go.

Below are the full sales rankings from Media Create for the week ended June 20, 2010. (The second chart lumps together sales of all models in a given line of hardware.)

LW TW Platform Weekly Sales Last Week
4 1 DSI LL 30,183 11,138
1 2 PSP 20,929 21,662
2 3 Wii 19,045 20,588
5 4 DSI 18,214 10,172
3 5 PS3 17,175 17,676
7 6 DS Lite 5,126 3,225
6 7 Xbox 360 2,060 3,108
8 8 PS2 1,568 1,291
9 9 PSP Go 837 718





LW TW Platform Weekly Sales Last Week
1 1 DS 53,523 24,535
2 2 PSP 21,766 22,380
3 3 Wii 19,045 20,588
4 4 PS3 17,175 17,676
5 5 Xbox 360 2,060 3,108
6 6 PS2 1,568 1,291


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