London-based start-up SupersonicAds, which runs a virtual goods monetization platform, has raised $2 million in a new round of funding led by former Skype chief executive Michael van Swaaij.
Founded in 2007, the company is headed by Gil Shoham and has 32 employees. SupersonicAds' monetization tool allows developers and publishers to reward players with free virtual currency for online titles, social games, and virtual worlds after they participate in targeted offers, watch commercials, or engage with brands in other ways.
The firm, which also has offices in the U.S. and Israel, provides coverage in more than 100 countries in Europe, Asia, and Latin America, and it plans to offer the platform in 20 languages. It currently works with more than 450 advertisers and counts a number of publishers as its clients, such as Live Gamer, PlaySpan, NHN Usa, Bigpoint, Playdom/Disney, IMVU, and more.
"I have seen the exponential growth in monetisation of virtual goods over the past several years," said Van Swaiij, according to a report
from VentureBeat. "There are now a handful of monetisation platform solutions for the industry."
Van Swaiij continues, "However, SupersonicAds has created a customised technology and proven itself as the leader in Europe for virtual goods monetisation and is steadily gaining strength as a leader on a more global scale."