Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 4, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Nintendo dismisses idea of entering resurgent PC market

Nintendo dismisses idea of entering resurgent PC market

July 5, 2017 | By Chris Kerr

Nintendo has no interest in entering the PC market. It's a message that came through loud and clear during the company's latest shareholder Q&A in Tokyo. 

When asked about the "incredible growth" shown by the PC games market in recent months and years, driven in part by the emergence of eSports, and whether Nintendo would be looking to capitalize on that, company president Tatsumi Kimishima issued a clear response. 

The Nintendo boss explained that right now, he believes the console maker should be concentrating on building out its own "integrated hardware-software" business. 

In short, that means the Japanese giant remains fully-focused on delivering first-party experiences on the Switch and 3DS, and shepherding players towards those devices through smartphone efforts like Super Mario Run -- which amassed over 150 million downloads.

"We are aware that many consumers play PC games. However, we believe that the integrated hardware-software business is the best way for us to provide the surprises and new gameplay experiences that we want to achieve," said Kimishima. 

"On the other hand, we offered three applications for smart devices during the previous fiscal year, and, though the content and consumers playing the applications were different, each one was received extremely favorably."

So then, it looks like Nintendo doesn't have any immediate plans in place to enter the PC market. But a few years ago, some would've said the same about the Mario maker popping up on mobile.

Related Jobs

Airship Syndicate
Airship Syndicate — Austin, Texas, United States

Senior VFX Artist
Airship Syndicate
Airship Syndicate — Austin, Texas, United States

Mid to Senior Worldbuilder - Unreal Engine
Disbelief — Cambridge, Massachusetts, United States

Digital Extremes Ltd.
Digital Extremes Ltd. — London, Ontario, Canada

Environment Artist

Loading Comments

loader image