Earlier this week, Oculus temporarily slashed the price of the Oculus + Touch bundle to $399, and now the company has pledged to introduce a permanent price cut after the six-week offer has ended.
Going forward, the virtual reality outfit will be making a similar package available for $499, meaning even those who miss out on the "Summer of Rift" sale will be able to grab a Rift on the cheap.
When it first launched, the Oculus + Touch package cost around $799, but back in March the bundle was repriced at $589, with Oculus keen to make "PC VR as affordable as possible."
It's worth pointing out that the $399 Summer of Rift bundle is slightly different to the soon-to-be-standard $499 option.
For instance, the $499 package doesn't include an Xbox One wireless controller, Rock Band guitar connector, or a remote -- all of which are included in the $399 bundle.
That said, it will include six free titles -- Lucky’s Tale, Medium, Toybox, Quill, Dead and Buried, and Robo Recall -- which goes someway to making up for the lack of accessories.
Naturally, the $499 option (pictured below) will also include an Oculus Rift headset, two sensors, a pair of Touch controllers, and all of the necessary cables.