Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
April 21, 2021
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Gigantic dev makes a case for why games should look like candy

July 20, 2017 | By Alex Wawro

"You wanna reach in and grab one of these guys and just pop 'em in your mouth. Candy is completely engineered to entice you to pick it up."

- Motiga Studios' Vinod Rams, on what makes a game like Motiga's Gigantic "look like candy" -- and why that's important.

Close your eyes and picture your favorite kind of candy.

What color is it? What's on the packaging? Maybe it's bright orange, or covered in red and white stripes, or nestled inside a little neon green bag; whatever it is, chances are good that nothing about it looks like actual real food.

Nevertheless, you like it. It catches your eye as you move past. That, says artist Vinod Rams, is a form of attraction that game devs can and should study if they're working on something that has a colorful, cartoonish aesthetic.

His choice example? Nintendo games, especially contemporary projects like Arms and Splatoon 2.

"Those games just look like candy, they just look so great," Rams said during a recent livestreamed chat on the Gamasutra Twitch channel. "Candy is completely engineered to entice you to pick it up."

You can watch him elaborate on this specific point in the clip we've embedded above. For more from Rams (who worked as lead concept artist) and fellow Gigantic dev Carter McBee (lead designer on the game) about the game's troubled but hopeful development, check out the full video.  

And of course, we encourage you to follow the Gamasutra Twitch channel for more developer interviews, editor roundtables and gameplay commentary. 

Related Jobs

Talofa Games
Talofa Games — Cupertino, California, United States

Game Server Engineer
505 Games
505 Games — Calabasas, California, United States

Senior Product Marketing Manager: Free-to-Play
Sony PlayStation
Sony PlayStation — San Diego, California, United States

Technical Artist
Sony PlayStation
Sony PlayStation — San Diego, California, United States

Senior VFX Artist

Loading Comments

loader image