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 Need For Speed World  Reaches 1M Users, Extends Free-To-Play Access

Need For Speed World Reaches 1M Users, Extends Free-To-Play Access

September 9, 2010 | By Eric Caoili

September 9, 2010 | By Eric Caoili
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Electronic Arts announced that Need For Speed World, an MMO version of its racing series, reached one million registered users and is extending its free-to-play access.

Since the client-based PC game's launch in July 2010, Need For Speed World players have had limited access to content and a 10-level cap unless they purchased a $20 Starter Pack that includes virtual currency, power-ups, and a code for unrestricted access.

EA says that after listening to feedback from fans, it's decided to update the online game so non-paying users can play the full game without a level cap starting today. Gamers who've previously purchased a Starter Pack will receive free rental vouchers for virtual supercars.

Need For Speed World will continue to feature microtransactions, allowing players to purchase "SpeedBoost items" like power-ups, double XP periods, and rental cars with real money.

EA Black Box, which developed the title with EA Singapore, plans to release new features and content such as more performance customization options, a world region, and a co-op pursuit mode in the coming months.

"Need for Speed fans have played a critical role in making Need for Speed World a success," says senior producer John Doyle. "Fan feedback has helped shape every aspect of the experience - whether it’s the creation of a new feature or improving polish and progression."

Doyle adds, "We’re excited to open the gates so that every Need for Speed World player now has free access to all current and future content including new modes, cars, features and more."


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