Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 17, 2019
arrowPress Releases








If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Bluehole's newest arm is a subsidiary wholly focused on  Battlegrounds

Bluehole's newest arm is a subsidiary wholly focused on Battlegrounds

September 29, 2017 | By Alissa McAloon




PlayerUnknown’s Battlegrounds’ momentum hasn’t slowed for a second since the game released. It quickly rolled through sales milestones, most recently passing 10 million copies sold, and managed to break Dota 2’s year-long record for most concurrent players on Steam by a couple hundred thousand.

Given that level of popularity, PlayerUnknown’s Battlegrounds developer Bluehole has done some internal restructuring and created a new subsidiary called PUBG Corp. entirely devoted to business development and global operations relating to the game. The developer hopes that its new arrangement will help it cement PlayerUnknown's Battlegrounds as an eSport and grow the game as a "true global IP franchise."

The new department is headed up by Chang Han Kim, the lead developer on Battlegrounds and former VP and executive producer of Bluehole. Woonghee Cho, former CEO of Maui Games and Neowiz’s previous head of business development, joins the team as well to further accelerate the outfit’s business development efforts and global operations management.

As part of those global operations, the Korean developer is looking to expand its international reach through a recently established office in the US and upcoming branches in both Europe and Japan. 

“Given Playerunknown’s Battlegrounds’ global success, we want to ensure that we have the operational efficiency that is required to support the game globally,” said Chang Han Kim in a statement. “This new structure allows us to be nimble as we look towards the expansion of strategic business opportunities that include the game’s potential in the eSports sector and the growth of PUBG as a true global IP franchise.”



Related Jobs

Insomniac Games
Insomniac Games — Burbank, California, United States
[06.17.19]

Lead Character TD
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[06.16.19]

QA Manager
Gear Inc.
Gear Inc. — Hanoi, Vietnam
[06.15.19]

Technical Director
Legends of Learning
Legends of Learning — Washington, DC, District of Columbia, United States
[06.14.19]

Senior Unity Engineer - $140k - Remote OK









Loading Comments

loader image