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Video: Balancing trust, creativity, and business in game UX

November 9, 2017 | By Staff




It's not easy to ensure the user experience (or UX) that players have when booting up your game is enticing, effective, and streamlined -- especially when you're working on big games aimed at a broad audience.

At GDC 2017's UX Summit, a panel of prominent user experience researchers, creatives, and producers (from big game companies like EA, 2K Games, Ubisoft, WB Games Montreal, and Bungie) acknowledged the challenge and spoke frankly about the tricky business of making good UX in games.

Together they discussed the role of data in the creative process, the focus of UX at different organizational levels, the importance of trust in the UX research process, and how developers can avoid crafting bad player experiences.

It was a lively discussion that highlights the different ways (seen and unseen) in which UX concerns permeate the game industry. If you didn't see it then, make sure to watch it now for free via the official GDC YouTube channel!

About the GDC Vault

In addition to this presentation, the GDC Vault and its accompanying YouTube channel offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.

Those who purchased All Access passes to recent events like GDC or VRDC already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support.

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