Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 15, 2018
arrowPress Releases
  • Editor-In-Chief:
    Kris Graft
  • Editor:
    Alex Wawro
  • Contributors:
    Chris Kerr
    Alissa McAloon
    Emma Kidwell
    Bryant Francis
    Katherine Cross
  • Advertising:
    Libby Kruse






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Square Enix says its games are a good fit for the Switch, get buried on Steam

Square Enix says its games are a good fit for the Switch, get buried on Steam

November 21, 2017 | By Alissa McAloon

November 21, 2017 | By Alissa McAloon
Comments
    Post A Comment
More: Console/PC, Business/Marketing



In a brief and recently translated Q&A following its financial results briefing earlier this month, Square Enix president Yosuke Matsuda touched on the company's future plans for the Switch and drive to up its digital sales. 

Speaking briefly about the company's development plans for the Switch, Matsuda noted that the rising platform is the perfect system to house the kind of mid-size titles that seem to perform best for Square, saying that the company intends to be "proactive" in its development efforts as a result. 

As for PC, it looks like even publishers like Square Enix feel the effects of Steam's infamous discoverability issues. Nearing the end of the year, Steam has seen as many as 6,000 games released on the platform. Matsuda says that, while Steam has a fair amount of users, Square's games tend to get buried on the platform. Instead, he says, Square considers directing players from a game's website to Steam as the better method. 

In the West, Square currently owes roughly 50 percent of its HD game sales to digital downloads, but the company hopes to see that number rise. Matsuda says that Square's own development plans have changed to help that growth along by increasing the focus it places on post-launch updates and add-on services for its existing games. Thanks to this, and the market's own shift toward digital, he expects Western digital sales to reach 70 to 80 percent in the long term.



Related Jobs

Airship Syndicate
Airship Syndicate — Austin, Texas, United States
[10.15.18]

Senior Programmer
Digital Extremes Ltd.
Digital Extremes Ltd. — London, Ontario, Canada
[10.15.18]

Senior Lighting Artist
Remedy Entertainment
Remedy Entertainment — Espoo, Finland
[10.15.18]

Gameplay Designer
Remedy Entertainment
Remedy Entertainment — Espoo, Finland
[10.15.18]

Senior Environment Artist









Loading Comments

loader image