Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 14, 2021
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

PC free-to-play revenue has doubled since 2012

PC free-to-play revenue has doubled since 2012

November 24, 2017 | By Chris Kerr

Despite the negative perception surrounding microtransations, free-to-play spending on PC has actually doubled since 2012. 

A new report from market analyst SuperData shows that revenue generated from freemium PC titles has risen to $22 billion in 2017 from $11 billion in 2012. 

Meanwhile, revenue from PC and console full game sales increased by 60 percent to $8 billion from $5 billion during that same period.

"Add-on content sales are increasingly out-earning the traditional one-time purchase model, and the trend shows no signs of slowing," explains SuperData. 

"PC and console game publishers, who are aware that each segment has a finite audience, are looking for ways to further monetize both the existing audience and find new ways to attract new consumers by lowering the entry barriers."

The report suggests future game monetization may even mean triple-A publishers completely doing away with $60 products in favor of "product ecosystems."

However, as the recent Battlefront II loot crate debacle shows, it also warned that publishers still have some way to go when it comes to understanding how to best deploy free-to-play techniques. 

"EA have by no means been the first to get burned by what appears to consumers as money-grubbing techniques," continues the report. 

"It remains to be seen what effect EA's course correction on microtransactions will have on Battlefront II, but it’s fair to say the vocal fan community isn’t enthused. Despite this, it’s clear that gamers are continuing to spend on well-executed additional content, and the market presents a massive opportunity for publishers."

Related Jobs

Hinterland Studio Inc.
Hinterland Studio Inc. — Vancouver/Victoria, British Columbia, Canada

Art Director
Insomniac Games
Insomniac Games — Burbank, California, United States

Design Manager
Genvid Technologies
Genvid Technologies — CA/WA/NY, California, United States

Senior Producer
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States

Senior Concept Artist

Loading Comments

loader image