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Analyst: The Switch topped online sales charts during Thanksgiving weekend

Analyst: The Switch topped online sales charts during Thanksgiving weekend

November 30, 2017 | By Alex Wawro




In accordance with last week's Thanksgiving holiday many retailers held Black Friday/Cyber Monday/Tubular Tuesday sales events, and now analytics data suggests Nintendo's Switch was the top-selling item across many online storefronts -- even though Nintendo didn't mark down the price.

It's a nice bit of positive press for Nintendo, one that suggests devs mulling a Switch release can count on the number of Switch owners (and thus, potential customers) continuing to expand throughout the year and into 2018. 

According to Adobe's Digital Insights analytics platform, which claims to measure 80 percent of online transactions at the largest 100 U.S. web retailers, the Switch was the top-selling item across all (surveyed) online retailers on the 23rd (U.S. Thanksgiving), the 24th (Black Friday), and the 27th (Cyber Monday). On Saturday the 26th it was #4, and on Sunday Adobe Digital Insights evidently rested.

In a note to clients that Business Insider picked up, Jefferies' Atul Guyal called out Adobe's Digital Insights data and stated that "this strong sales is going to create a robust installed base, which is where games software will monetize over the next 5-7 years."

Earlier this month Nintendo chief Tatsumi Kimishima told investors that strong holiday sales were key to getting the Switch up past the 10 million sold mark, which he felt was critical to ensuring it achieves success on par with the Wii.



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