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 Accounting  co-developer Squanchtendo rebrands to avoid Nintendo confusion

Accounting co-developer Squanchtendo rebrands to avoid Nintendo confusion

December 7, 2017 | By Chris Kerr

December 7, 2017 | By Chris Kerr
More: Business/Marketing

Squanchtendo, the virtual reality studio formed by Rick and Morty co-creator Justin Roiland and former Epic Games exec producer Tanya Watson, has rebranded. 

The studio will now be known as Squanch Games, and decided to change its name to avoid conflicting with a certain Japanese games company.  

Given Squanchtendo operated normally during its first year, when it released a couple of games including the bizarre Crows Crows Crows collaboration Accounting, it seems like the rebrand was a precautionary move ahead of a mysterious announcement at The Game Awards.

"We recently discovered a video game related company with a similar name to our former name. We never could have predicted the discovery of a video game entity with such a similar name. What a surprise to us!" commented Roiland. 

"We were shocked and surprised. So we decided in order to avoid confusion we are changing the back half of our name! We are now Squanch Games! Hooray! Also it’s National Microwave Oven Day! Did you know that? Go celebrate!" 

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