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Atari looks to equity crowdfunding for  RollerCoaster Tycoon  Switch release

Atari looks to equity crowdfunding for RollerCoaster Tycoon Switch release

January 23, 2018 | By Alissa McAloon

Atari-owned Atari Game Partners has launched a crowdfunding campaign on the equity crowdfunding site StartEngine to solicit funds for a Nintendo Switch version in the longrunning RollerCoaster Tycoon series.

While not unheard of, it’s fairly uncommon to see a major company turn to crowdfunding to secure financial backing for a game development project, especially as crowdfunding enthusiasm for video games has waned on platforms like Kickstarter.

Atari Game Partners notes that it is banking on a combination the recent success of the Nintendo Switch and RollerCoaster Tycoon's status as an established brand to spearhead a successful crowdfunding campaign. 

As such, the company is seeking to raise between $10,000 and $1.07 million through the equity crowdfunding campaign, with $250 as the minimum amount investors can contribute. Following the game's expected release later this year, investors will then earn a share of the game’s profits, relative to the investor’s overall contribution.

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