Ubisoft is kicking off Rainbow Six Siege's third year on shelves by raising the retail price of the title by $20.
The French developer-publisher intends to replace the current $40 'standard edition' with an 'advanced edition' that will cost $60.
Although it'll retail at a higher price-point, the advanced edition does come with extra content including cosmetic items and in-game currency.
A pricing restructure like this might seem counterintuitive two years into a game's lifecycle, but Rainbow Six Siege has gone from strength-to-strength since launching in December 2015.
The tactical team-based shooter recently surpassed 25 million registered players (for context, it only had 10 million at the end of year one), with back-catalog sales and 'player recurring investment' driving that long-term growth.
Although a $15 entry-level 'starter edition' will still be available, that stripped back version is only available on PC, and doesn't include any of the game's additional operator characters from the get-go.
That means fresh faced consoles players will soon have to shell out at least $60 if they want to join the fray.