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Report:  Fire Emblem Heroes  pulled in nearly $300M during first year

Report: Fire Emblem Heroes pulled in nearly $300M during first year

February 21, 2018 | By Chris Kerr




Fire Emblem Heroes has cemented its position as Nintendo's most successful mobile title to-date, earning five times more revenue than Super Mario Run during its first year. 

As reported by analytics outfit Sensor Tower, Fire Emblem Heroes earned an estimated $295 million in worldwide player spend during its first year on digital shelves. 

That's substantially more than the $56 million Super Mario Run amassed during its first year, although as the chart below shows, it's still someway behind heavy hitters like Clash of Clans and Pokemon Go

While its admittedly still early days for Nintendo on the mobile front -- the Kyoto-based firm has only launched four smartphone apps (once of which is being shut down) -- it's an interesting comparison when you consider the different monetization tactics employed by the two titles.

Super Mario Run features a $10 one-time unlock fee, with the game's initial levels being made available for free. Fire Emblem Heroes, meanwhile, uses more traditional methods built around in-app purchases, consumables, and random loot mechanics. 

Given the disparity between to two, it's hardly surprising that Nintendo chose to monetize Animal Crossing: Pocket Camp using those more traditional techniques.

You can read more about the global performance of Fire Emblem Heroes by checking out the full Sensor Tower report



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