Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 26, 2022
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Analysis: U.S. Music Game Sales Have Dropped Fivefold Since 2008

Analysis: U.S. Music Game Sales Have Dropped Fivefold Since 2008

November 19, 2010 | By Staff

November 19, 2010 | By Staff
More: Console/PC

After months of analyst discussion and shrinking software revenues, Viacom's announcement of its decision to sell respected Rock Band progenitor Harmonix was perhaps the biggest item of evidence yet that the music game genre -- at least, console titles equipped with instrument peripherals -- may be well past its prime.

Weak sales of the latest installments in console retail game bundles point to consumer fatigue of both the genre and its high price point.

Bundles that retailed well above normal disc-based retail were responsible for the gangbuster revenues initially seen by brands like Guitar Hero and Rock Band, but they also created the impossible comparison points and inevitable year-over-year revenue contractions in the years that followed.

Further adding to injury is that once music games were largely perceived to have reached market saturation, their revenues shifted from retail to add-on content like tracks, albums and other DLC.

There may yet be new opportunities for the genre in new generations of motion control; Harmonix's Dance Central for Kinect has received widespread critical acclaim.

But alongside his in-depth analysis of October NPD results, Gamasutra analyst Matt Matthews discovers just how severe the contraction is, at least at U.S. retail:

"Several months ago we looked at the decline of the music game segment, and this month we revisit that area one last time," he writes. "As the figure below shows, sales of music games have dropped by more than a factor of five since 2008."

"While the figures above are only for the January - October period, we can at least give full-year figures for 2008 and 2009," Matthews continues. "The total haul for music games in 2008 was over $1.6 billion. That dropped to over $870 million in 2009. Short of a Christmas miracle, music games won't break $400 million for all of 2010."

Related Jobs

Remedy Entertainment
Remedy Entertainment — Helsinki, Finland

Lead Gameplay Animator
Remedy Entertainment
Remedy Entertainment — Helsinki Metropolitan Area, Finland

Senior DevOps Engineer
Build a Rocket Boy Games
Build a Rocket Boy Games — Edinburgh, Scotland, United Kingdom

Lead Graphics Programmer
Disbelief — Chicago, Illinois, United States


Loading Comments

loader image