Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
December 5, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


U.S. iPhone users spent an average of $58 on apps and IAPs in 2017

U.S. iPhone users spent an average of $58 on apps and IAPs in 2017

April 17, 2018 | By Chris Kerr




U.S. iPhone users spent an average of $58 on in-app purchases and premium apps in 2017, with the growing number of free-to-play mobile games pulling in the bulk of that cash. 

According to analytics outfit Sensor Tower, the average amount spend per active iPhone totaled $47 in 2016, meaning consumers were shelling out an extra $10 on average last year -- an increase of 23 percent. 

What's more, those numbers don't include purchases made through shopping apps like Amazon or payments to ride sharing apps like Uber. Although they do reflect revenue earned by popular apps including Netflix and Tinder. 

As hinted earlier, mobile games represented the single largest category of iPhone spending on the U.S. App Store, accounting for over half of all money spent.

Breaking that down per device, that means games contributed around $36 of that average $58 spend, which is an increase of around 13 percent year-over-year. 

Check out the graph below for a visual breakdown, or head on over to the Sensor Tower blog for even more facts and figures.



Related Jobs

Sanzaru Games Inc.
Sanzaru Games Inc. — Dublin , California, United States
[12.05.19]

Systems Designers
Sanzaru Games Inc.
Sanzaru Games Inc. — Dublin, California, United States
[12.05.19]

Level Designer
Romero Games
Romero Games — Galway, Ireland
[12.05.19]

Senior 3D Environment Artist
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[12.05.19]

Principal Writer









Loading Comments

loader image