Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 13, 2021
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


EA: 'Innovators' like  Fortnite  can benefit the entire games industry

EA: 'Innovators' like Fortnite can benefit the entire games industry

May 9, 2018 | By Chris Kerr




EA believes the games industry should welcome huge success stories like Fortnite and PlayerUnknown's Battlegrounds.

Speaking during a recent investor Q&A, EA CFO Blake Jorgensen claimed the rapid rise of "innovators" like Fortnite is good news for the whole industry, before adding that EA as a company isn't worried about the perceived dominance of those new heavy hitters. 

"We welcome innovators like Fortnite or PUBG that really help push everyone's thinking," he commented. "We don't feel like any one player or any one game, from FIFA to Madden to Battlefield, is going to capture 100 percent of the marketplace. It just doesn't happen that way. And so we haven't seen a giant impact.

"In the case of Fortnite, it's helped grow the whole marketplace. And in particular, it's bringing younger people into the marketplace and younger people into first-person shooters. And I think that's good for the long-run health of that category for all of us in the industry, not just one player."

Although EA claims it hasn't been affected by the rise of Fortnite and Battlegrounds, fellow U.S. publisher Activision recently admitted some of its key titles had been feeling the heat

The Call of Duty publisher also seemed to prove Jorgensen's point about new arrivals "pushing everyone's thinking," with Activision CEO Bobby Kotick suggesting the company is very good at being inspired by others.

"When we see people innovate in an interesting and impactful way, we are very quick to figure out how to capture inspiration from innovation," explained Kotick, perhaps implying Activision could soon hop aboard the battle royale bandwagon. 

"We as a company, in our DNA and in our culture, when we see things that appeal to our audiences, we are very good at being inspired by those."



Related Jobs

Eyestorm Creative
Eyestorm Creative — Los Angeles, California, United States
[06.11.21]

Post Producer
Disbelief
Disbelief — Cambridge, Massachusetts, United States
[06.11.21]

Programmer
Disbelief
Disbelief — Cambridge, Massachusetts, United States
[06.11.21]

Senior Programmer
Skybound
Skybound — Los Angeles, California, United States
[06.11.21]

Producer (Games)









Loading Comments

loader image