Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 20, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

NeverEnding Story: Ubisoft keen to move away from 'finite' experiences

NeverEnding Story: Ubisoft keen to move away from 'finite' experiences

July 4, 2018 | By Chris Kerr

July 4, 2018 | By Chris Kerr
More: Design

Ubisoft wants to keep players engaged for longer by shifting away from "finite" experiences, in favor of titles built around smaller, multi-layered narratives. 

In an interview posted on the studio blog, Ubisoft's vice president of creative Lionel Raynaud explained why the company's games will soon focus on serving up a platter of self-contained narratives that fit into larger arcs, rather than a one long, overarching story. 

According to Raynaud, the studio doesn't want players to feel their titles have nothing to offer beyond the main quest, and that means creating an experience that's rich and robust enough to pull them back after that core tale has been told. 

"What drove [that shift] is the will to not give finite experiences. The idea was that you have this conflict, and the resolution, and then it's finished -- you've killed the bad guy, for instance," he explained. 

"We build a strong nemesis, and the goal of the game is to kill him or free the country, we've done that a few times in our games. But when you succeed, you have to leave the game, because there is nothing else to do. 

"So the goal was to break this, and say that you will be the hero of a region or population many times, not just once. And if you get rid of a dictator or an oppressor, something else is going to happen in the world, and you will have a new goal."

As noted by VentureBeat, Ubisoft expressed a similar sentiment at this year's E3 conference, where it explained how players won't be able to "solve" the world of Assassin's Creed: Odyssey (the next title in the franchise), and that their decisions will always lead to new conflicts and adventures. 

"This is why I talk about having several fantasies; not only being the hero who's going to free a region, but maybe also the fantasy of having an economic impact, of being the best at business in this freed country, or even having a say in how it should be governed, now that you've gotten rid of the dictator," continued Raynaud.

"And I think we can have several different experiences with different game systems in the same world, if the world is rich enough and the systems are robust enough."

It'll be interesting to see how the French studio puts the philosophy into practice, and whether it will in fact convince players to stick around for longer.

Related Jobs

University of Exeter
University of Exeter — Exeter, England, United Kingdom

Serious Games Developer
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States

UI Artist
Cold Iron Studios
Cold Iron Studios — San Jose, California, United States

Senior Content Designer
Cold Iron Studios
Cold Iron Studios — San Jose, California, United States

Senior Systems Designer

Loading Comments

loader image