Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 21, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Blizzard's Pink Mercy event raised over $12 million for a breast cancer charity

Blizzard's Pink Mercy event raised over $12 million for a breast cancer charity

July 11, 2018 | By Alissa McAloon

Newsbrief: Blizzard raised over $12.7 million for the Breast Cancer Research Foundation, leading to one of the largest donations the BCRF has received to-date. The sizable donation came from sales of both a limited edition Overwatch skin and charity-focused tee-shirts. 

That skin, Pink Mercy, was sold from May 8 to May 21, with 100 percent of its proceeds to be pledged to the BCRF. But the way it was sold is notably a departure from how Blizzard typically sells in-game Overwatch gear as the Pink Mercy skin could be picked up for $15, rather than for in-game currency or in loot box drops.

Blizzard notes that the donation itself was the largest donation by a corporate partner the BCRF has ever received in a single year. Additionally, over $130,000 was raised and donated from 14 charity Overwatch streams hosted by streamers in the name of the event. 

Related Jobs

Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States

Technical Artist - Cinematics
Insomniac Games
Insomniac Games — Burbank, California, United States

Lead Character TD
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States

QA Manager
Dream Harvest
Dream Harvest — Brighton, England, United Kingdom

Technical Game Designer

Loading Comments

loader image