Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 17, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

YouTube wants to make choose-your-own-adventure shows

YouTube wants to make choose-your-own-adventure shows

April 10, 2019 | By Chris Kerr

YouTube is working on choose-your-own-adventure-style shows, and hopes the new format will boost ad sales and viewership figures. 

It's interesting to see YouTube experiment with the gamification of more traditional media, given it's only been a few months since fellow media outfit Netflix began doing the same.

The streaming giant made waves over the holidays by launching an interactive episode of Black Mirror called Bandersnatch, and has since unveiled another interactive series called You vs. Wild -- which asks viewers to guide seasoned survivalist Bear Grylls through a series of dangerous situations.

In terms of YouTube's own ambitions, Bloomblerg reports that a new business unit led by Ben Relles -- who'd previously been charged with creating unscripted programs -- will oversee the development of the company's new interactive shows.

Relles' first task will be to assess the best ways to engage viewers in "multilayered and interactive stories," which is a problem Netflix solved using a custom script-writing tool called Branch Manager.

Related Jobs

Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States

Senior Engine Programmer
Insomniac Games
Insomniac Games — Burbank, California, United States

Lead Character TD — Austn, Texas, United States

Senior Community Manager, World of Warships
Sparx* - Virtuos Vietnam
Sparx* - Virtuos Vietnam — Ho Chi Minh, Vietnam

Lead Real-time VFX

Loading Comments

loader image