Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

China remains a massive PC game market despite regulation hiccups

China remains a massive PC game market despite regulation hiccups

May 6, 2019 | By Alissa McAloon

China is massive market for PC games and, according to a Niko Partners report shared by PC Gamer, there’s no indication that will change any time soon.

The analyst firm found that domestic PC online game revenue came in at $15.21 billion for 2018, revenue that flowed in despite a temporary freeze on the licensing (and essentially the release) of new games for the bulk of the calendar year.

Already, China accounts for more than half of PC online game revenue worldwide. PC Gamer points out that Steam, a platform that has yet to see an official, government-sanctioned release in the country, sees more download traffic from China than any other country and that the platform has roughly 24 percent of its users using Simplified Chinese as their language of choice.

Niko Partners says that 312.4 million people in China play PC games, and that 79.7 million of those players regularly spend money in games. By 2023, the firm estimates that China’s total pool of PC players will reach 354 million and eclipse the entire population of the United States in the process.

Game spending in those online PC games is also set to rise in the next few years. Niko Partners estimates that, by 2023, China will see as much as $16 billion in yearly domestic game revenue. More insights from the full report can be found on PC Gamer.

Related Jobs

Gunfire Games
Gunfire Games — Austin, Texas, United States

Senior Boss Designer
innogames — Hamburg, Germany

Senior Game Designer - Forge of Empires
innogames — Hamburg, Germany

Senior Mobile Game Developer (C++) - Forge of Empires
Pixelberry Studios
Pixelberry Studios — Mountain View , California, United States

Engineering Manager

Loading Comments

loader image