Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 13, 2020
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Sponsored: How to increase your pre-order pipeline and why pre-order sales are critical

Sponsored: How to increase your pre-order pipeline and why pre-order sales are critical

September 23, 2019 | By Xsolla




Presented by Xsolla

Pre-orders are an underutilized lifeline for game developers. The block of time before a game’s full release presents a prime opportunity for building awareness, establishing a community, forming relationships with influencers, and bringing in early-stage funding, all of which can be critical for sustaining a project during the development cycle.

Timing is important when it comes to maximizing pre-order effectiveness. Getting started early and building sufficient momentum are the keys to success. Most developers report 15-28% of their total pre-launch sales are made just on the first-day pre-orders are made available. This can be the only thing that separates a successful project from a failed one, which is why you should make time to establish a pre-order pipeline so you can take advantage of this as well.

In this free guide for pre-order campaigns from Xsolla, you’ll learn:

  • How to prepare your campaign
  • How to market your campaign
  • How to launch your campaign
  • What to do during your campaign
  • What to do before the game’s official launch

Sign up for your free guide now!



Related Jobs

Yacht Club Games
Yacht Club Games — Los Angeles, California, United States
[07.13.20]

Mid-Senior Gameplay Programmer
Schell Games
Schell Games — Pittsburgh, Pennsylvania, United States
[07.13.20]

Public Relations Specialist
Insomniac Games
Insomniac Games — Burbank, California, United States
[07.13.20]

Sr. VFX Artist
Insomniac Games
Insomniac Games — Burbank, California, United States
[07.13.20]

Lead Lighting Artist









Loading Comments

loader image