Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 20, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 Borderlands 3  has sold over 5 million copies in five days

Borderlands 3 has sold over 5 million copies in five days

September 23, 2019 | By Chris Kerr

September 23, 2019 | By Chris Kerr
Comments
    2 comments
More: Console/PC, Business/Marketing



Borderlands 3 has sold over 5 million copies in five days, with the bombastic shooter selling twice as many copies as its predecessor Borderlands 2 during that launch window.

Publisher 2K also revealed the threequel has broken its five-day launch sales record on PC which is a particularly notable revelation given the fact Borderlands 3 is a timed Epic Games Store exclusive. 

Beyond that, the game also pulled in the highest percent of digital sales for a cross-platform, cross-distribution title, with over 70 percent of consumers opting to purchase Borderlands 3 digitally so far. 

All in all, it's a performance that means the entire Borderlands franchise has now generated more than $1 billion in net bookings, making it the second franchise in 2K history to achieve that milestone.



Related Jobs

Bit Fry Game Studios, Inc.
Bit Fry Game Studios, Inc. — Portsmouth, New Hampshire, United States
[10.19.19]

Gameplay Engineer
Bit Fry Game Studios, Inc.
Bit Fry Game Studios, Inc. — Portsmouth, New Hampshire, United States
[10.19.19]

Game Network Engineer
Bit Fry Game Studios, Inc.
Bit Fry Game Studios, Inc. — Portsmouth, New Hampshire, United States
[10.19.19]

Backend Engineer
Bit Fry Game Studios, Inc.
Bit Fry Game Studios, Inc. — Portsmouth, New Hampshire, United States
[10.19.19]

Game Client Engineer









Loading Comments

loader image