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Report: Zynga 'Throws Bodies At Problems'

Report: Zynga 'Throws Bodies At Problems'

June 14, 2011 | By Mike Rose

A top executive at one of social gaming giant Zynga's recent acquisitions has said that the company will "throw bodies at problems" to make a game successful, according to media reports.

Talking anonymously to the Business Insider, the executive noted that the acquisition "was a good experience", and that the company was integrated into Zynga without taking a day off.

However, the person explained that Zynga's methods lack thought. "They move really fast and they're good at executing," said the exec, "but they just kind of throw bodies at problems. Not thought."

"It's successful. I'm not criticizing the strategy. For people who like to have ownership, sometimes it can be a serious headache. [They'll say], 'This game isn't working? Hire 20 more people.'"

The executive also said that the social games company "doesn't always know where it's going but it's going fast."

"They're really ruthless with cutting things that don't work. If a game doesn't work, they kill it. They'll throw those resources somewhere else."

"They have 'move at Zynga speed' written all over the walls. I think everyone's hustling... I think it's one of the reasons that they're ahead of other people. They got that early lead and started acquiring as many users as possible and cross-promoting. They've got one or two things right and they're focused on that. I think a lot of companies do that."

Zynga has acquired a number of smaller social games companies since the start of this year, including Casino City developer DNA Games and UK mobile developer Wonderland.

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