Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 25, 2021
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Take-Two: $40 Tablet Games Feasible

Take-Two: $40 Tablet Games Feasible

June 21, 2011 | By Mike Rose

Take-Two Interactive CEO Strauss Zelnick believes that, if a tablet game offers the same robust experience as a retail title, it should be reasonable to sell it as the same price point.

Talking to business site Forbes, Zelnick said that, while Grand Theft Auto: Chinatown Wars on iPhone had been "creatively successful," the iPhone price point meant that the game was not "economically meaningful."

"At the end of the day, we are interested in creating economic value, and what we intend to do is make something and sell it to millions and millions of people, and sell it at a high price," he explained. "You don’t want to spend lots and lots of money to make something you are going to sell to a small amount of people at a low price."

Asked whether a company should be able to charge $40 for a tablet game, Zelnick said, "I don’t see why not."

"Tablets are ubiquitous. And tablets are a great game platform. And it’s the right sized screen. And you use the tablet to have an engaging experience," he noted.

"So if all of that’s true, I don’t see why we wouldn’t be able to sell a robust product for the same price point. The reason the price point is currently lower for an iPhone app is it is used for five minutes, and not for a hundred hours."

"My take is that small screens will be used for a quick but interactive entertainment experience. Mid and large screens can be a robust and engaging entertainment experience."

Zelnick also revealed that Take-Two will continue to take advantage of its ownership of the Duke Nukem IP in the future, potentially taking the franchise outside of video games.

Related Jobs

Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan

Experienced Game Developer
Plarium USA, LP.
Plarium USA, LP. — San Mateo, California, United States

Senior Online Network Engineer
GDevelop — London (remote), England, United Kingdom

Content Creator
Edge Solutions and Consulting
Edge Solutions and Consulting — Chicago , Illinois, United States

Interaction Designer and Prototyper

Loading Comments

loader image