Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 25, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Walmart Begins Offering Cloud Gaming Trials Through Gaikai

Walmart Begins Offering Cloud Gaming Trials Through Gaikai

June 21, 2011 | By Kyle Orland




Cloud gaming service Gaikai has signed on with Walmart.com to offer trials of Electronic Arts PC games, which can then be purchased as physical copies through the retailer's web site.

The free Gaikai-powered trials automatically appear as "Play Now" links on Walmart's Game Center page for users that have a strong enough Internet connection.

Clicking those links starts up a version of the game running on a remote Gaikai server, with player input transmitted over the internet and game video and audio streamed back to the player's PC through the web browser.

Walmart will pay Gaikai based on the number of minutes users spend streaming the demos, according to a report from VentureBeat. While EA titles such as Dead Space 2 and Mass Effect 2 are the only ones currently available, similar deals are reportedly in the works with 20 other publishers.

"Over the next 12 months, when people see a video game on TV and want to try it out, they can be sure the fastest way will be on Walmart’s website,” Gaikai co-founder David Perry told VentureBeat. "It’s an exciting time and you’ll see more sites around the world doing these stealth launches with us."

Earlier this month, Gaikai launched a web-based affiliate network with embedded cloud-powered game demos offered through gaming editorial site The Escapist. The company also recently appointed industry veterans Phil Harrison and Robin Kaminsky to its advisory board.

Earlier this month, Perry told Gamasutra he hopes to have the Gaikai service up and running on TVs in 2012 after having first launched on PCs in March.


Related Jobs

iGotcha Studios
iGotcha Studios — Stockholm, Sweden
[08.25.19]

Technical Artist
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[08.23.19]

Senior Engine Programmer
Insomniac Games
Insomniac Games — Burbank, California, United States
[08.23.19]

Lead Character TD
Wargaming.net
Wargaming.net — Austn, Texas, United States
[08.23.19]

Senior Community Manager, World of Warships









Loading Comments

loader image