Fortnite's virtual Travis Scott concert attracted 12.3 million concurrent users, which according to developer Epic Games is a new all-time record.
The 'Astronomical' tour was announced earlier this week, and promised to deliver an "other-worldly" interactive concert experience alongside the world premiere of a brand new track.
The reaction on social media suggests the gig delivered on that promise, with clips posted online showing an immense hologram of Scott performing to players as the world around them crumbles and reforms in a haze of light and sound.
Scott isn't the first artist to take to the stage in Fortnite. Last year, electronic musician Marshmello staged an interactive set that pulled in over 10 million players.
Anyone who missed Scott's first run of shows, or wants to catch it again, will be able to attend a set of 'encore' performances over the weekend.
Update: With an entire weekend's worth of encore preformences in the mix, Epic Games says that a total of 27.7 million players participated in the in-game festivities.
Thank you to everyone who attended and created content around the Travis Scott event!— Fortnite (@FortniteGame) April 27, 2020
Over 27.7 million unique players in-game participated live 45.8 million times across the five events to create a truly Astronomical experience. ðŸ¤¯ðŸ"¥ pic.twitter.com/LSH0pLmGOS