Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
December 1, 2021
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Game Rental Company GameFly Goes Digital With Unlimited Play Service

Game Rental Company GameFly Goes Digital With Unlimited Play Service

August 9, 2011 | By Frank Cifaldi

GameFly will launch a new "unlimited play" digital delivery service for subscribers this Holiday season, the company has announced.

The service brings to mind comparisons to Netflix: current subscribers to GameFly's unlimited discs-by-mail rental program will be given access to the digital side of its business at launch, which will allow them to download and play any of its applicable PC games for unlimited amounts of time, as long as the subscription fee continues being paid.

"We're thrilled to bring digital to the gaming consumer in a meaningful way, as no other service or retailer brings physical and digital gaming together like GameFly," said Sean Spector.

GameFly's new digital program, which also incorporates transaction-based downloads based on its recent acquisition of Steam competitor Direct2Drive, will launch this Holiday after a closed Los Angeles beta next month.

While specific publisher partners have not been announced, co-founder San Spector told Joystiq that the company expects "over a hundred titles" available for the beta, and "hundreds" in time for the public Holiday launch.

This is of course not the first unlimited games-on-demand subscription service to launch in the United States. Perhaps the most notable was Turner Broadcasting's GameTap, which was later acquired by France's Metaboli. Similar ventures have been made by companies including Comcast and Verizon, among others.

Related Jobs

innogames — Hamburg, Germany

QA Engineer (Quality Assistance) - Elvenar
innogames — Hamburg, Germany

3D Artist - Lost Survivors (New Mobile Game)
Remedy Entertainment
Remedy Entertainment — Espoo, Finland

Development Manager (Vanguard)
Gameloft Australia Pty Ltd
Gameloft Australia Pty Ltd — Brisbane , Queensland, Australia

Gameplay Programmer

Loading Comments

loader image