Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 19, 2021
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:


EA's  The Sims Social  Debuts With 4M+ MAUs

EA's The Sims Social Debuts With 4M+ MAUs

August 18, 2011 | By Frank Cifaldi




Electronic Arts' Facebook iteration of its popular Sims franchise, The Sims Social, has ceased its public beta and is now live, the company revealed Thursday.

The game is a collaboration between EA's The Sims Studio, based in Northern California, and Playfish's London studio. It also marks a substantial "collaboration and partnership with Facebook," EA Play's John Buchanan said recently.

"When we created The Sims Social, it was important for us to incorporate the deep gameplay nuances The Sims Studio has perfected and leverage what Playfish does best " develop compelling, cutting-edge social-gaming experiences," said Playfish's London Studio's GM John Earner in a statement today.

The launch is a major move in EA's "offensive" strategy to transform its games into services. Development on the title was rather substantial for a Facebook game, dating back to October of last year -- that's about double the 4-6 months EA Facebook games took in the past.

The Sims has sold over 125 million games to date. The Sims Social claims 4,859,046 MAUs at press time.


Related Jobs

PuzzleNation
PuzzleNation — Norwalk, Connecticut, United States
[10.19.21]

Senior Mobile Engineer, 100% Telecommute
4A Games
4A Games — Sliema, Malta
[10.19.21]

Lead Game Systems Designer New IP (Malta)
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[10.18.21]

Senior Concept Artist
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[10.18.21]

Sound Designer









Loading Comments

loader image