Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 23, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Sony: Current Mobile Gamers Will Come Over To PS Vita

Sony: Current Mobile Gamers Will Come Over To PS Vita

August 19, 2011 | By Mike Rose




Sony believes that, with the release of its PlayStation Vita handheld console, many gamers who currently play mobile and tablet games will move over to the Vita for their gaming fix.

In an interview with news site Gamespot, Sony's director of marketing John Koller told of how the company feels that the Vita will provide "richer, deeper experiences" compared to cell phone titles.

"We view [mobile and handheld gaming] as two separate demographics, and we've done a lot of quantitative and qualitative research to back this up," he explained.

"When you look at the type of consumer that's playing cell phone games currently, it's someone that enjoys smaller 'kill time' gaming and has not gravitated to the larger, richer, deeper experiences that true handheld gaming provides."

He continued, "We've certainly seen that on the PSP, and I know Nintendo has probably commented on it for their products, but as we go toward the PlayStation Vita, I can tell you that as we started looking at that product and the market opportunity several years ago, we saw a real strong demographic for those deeper, richer, console-type experiences. We had them on PSP, but we've taken them to a new level on PS Vita with the entirety of new ways to play."

This, he said, is what will distinguish Vita games from more casual iPhone, Android et al gaming. "That 'new ways to play' idea, particularly for Vita, really differentiates from what's available on mobile phones or tablets and, frankly, what will be available on those platforms over the next three to five years," he noted.

"You're going to see PS Vita expand what a lot of people believe to be true about handheld gaming, and you're going to see a lot of those current mobile phone and tablet gamers come over to Vita. We're very convinced of that."


Related Jobs

Disbelief
Disbelief — Cambridge, Massachusetts, United States
[09.23.19]

Senior Programmer, Cambridge, MA
HB Studios
HB Studios — Lunenburg/Halifax, Nova Scotia, Canada
[09.23.19]

Experienced Software Engineer
Bending Spoons S.p.A. VAT ID: IT08931860962
Bending Spoons S.p.A. VAT ID: IT08931860962 — Milan, Italy
[09.23.19]

Game Lead
Insomniac Games
Insomniac Games — Burbank, California, United States
[09.20.19]

Lead Environment Artist









Loading Comments

loader image