Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Gamification Company CrowdTwist Raises $6M In Funding

Gamification Company CrowdTwist Raises $6M In Funding

September 20, 2011 | By Mike Rose

Gamification start-up CrowdTwist has raised $6 million in a round of venture capital funding, in order to expand its brand and platform to more users.

The round of funding for the New York City-based studio was led by SoftBank Capital and Fairhaven Capital, CrowdTwist announced on Tuesday.

Launched in 2010, CrowdTwist's platform provides companies with features such as reward point systems and non-game applications to enhance engagement with audiences.

The system also allows developers to track and reward customer engagement across a variety of platforms, from mobile to social and online channels.

Irving Fain, chief executive at CrowdTwist, explained, "While the era of the fragmented social web is presenting a new set of engagement challenges, it is also significantly changing how brands view and approach customer loyalty."

"Brands that take steps now to connect all of their online and offline audiences and enrich the overall customer experience are well positioned to discover, activate and retain their highest-value customers."

Related Jobs

Gear Inc.
Gear Inc. — Hanoi, Vietnam

Mobile Games Tools Producer
Genies Inc
Genies Inc — Venice, California, United States

*Principal Engineer - Graphics Programming & Rendering Engine*
Yacht Club Games
Yacht Club Games — Marina del Rey, California, United States

Marketing / Community Manager
Behaviour Interactive
Behaviour Interactive — Montreal, Quebec, Canada

Senior Game Designer

Loading Comments

loader image